December Item of Value

This month’s item of value focuses on ways to keep your kids entertained during their holiday break. This would be a great article to share with any family as we enter the winter season. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:December 2018 IOV.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Marketing Resource Center and search December 2018 Item of Value.

Go Global with Homesale

World_173610971.jpgAt the beginning of November, Berkshire Hathaway HomeServices expanded their international reach to include a partnership with London-based real estate office, Kay & Co. This is the company’s second European franchise after partnering with Rubina Real Estate in Berlin, earlier this year.

Berkshire Hathaway has stated that they hope to add more offices in Milan, Vienna and Dubai before the end of 2018. The company is also in apparent talks with prospective partners in Paris and Madrid as well as looking at a possible reach into Mexico City, Hong Kong and Tokyo, according to Gino Belfari, President and CEO of Berkshire Hathaway HomeServices.

 

What does this mean for Homesale?

As a Berkshire Hathaway HomeServices Homesale Realty agent, this means that your listings will go global. As more and more international partnerships are created, Berkshire Hathaway affiliates could receive more traffic. This incentive can be used to persuade clients who aren’t sure what agency to choose. At Homesale, we already have a substantial international reach, as can be seen below in the November Market & Tech Stat, but with more Berkshire Hathaway offices popping up, our reach could increase drastically.

For a luxury certified agent, these ongoing partnerships could be key to your success as well. Belfari stated that “with so many buyers of high-end properties coming from outside the U.S., it became essential for us to be able to say we were global.” Anyone moving to the United States could potentially be swayed by a company name they recognize as one from their home country.

We’re looking forward to seeing the impact these partnerships have on our company and what the future has in store for all of Berkshire Hathaway HomeServices affiliates.

 

To read the full article, click here.

November Market & Tech Stat

November’s Marketing & Tech Stat focuses on the incredible impact of Homesale Realty’s website on the international market. This would be good information to share with sellers who are interested in listing their home with us. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:

November_Market and Tech-01

PDF Version: If you have issues viewing the flyer, save it to your computer first. This can be printed and then mailed with your business card.

JPG Version: You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

You can also access the ecard template on the Market REsource by selecting ecards and searching for “Market & Tech – November 2018”.

How To Get Your Listings Noticed

Ipad_1153860928.jpgThere are two ways you can up your game when it comes to getting your listings noticed online. First, take optimal photos and visually attract potential buyers. Second, captivate them with entertaining and enthusiastic listing descriptions.

 

Go Au Natural

When possible, take photographs with all-natural light. Turn off the inside lights, tie back the curtains, pull up the shades and take the photos during the sunniest time of the day, around noon to one o’clock. The natural light helps everything look brighter and crisper, creating better, more appealing photos.

 

Get Low

One of the best ways to get wide, all-encompassing shots, is to take photos from a kneeling position. Doing this makes the room look bigger since you are able to capture most of the space between the floor and ceiling lines in the final photo.

 

Tripod

Using a tripod helps you plan, steady and execute your photographs with ease. You can practice your shots and adjust lighting or furniture as necessary in order to take the ideal photo without trying to remember the exact angle and position you were standing in.

 

Video/Drone

Utilizing visually engaging technology is another great way to get your listings noticed. More and more, people are looking to watch video tours of the house, the property and the neighborhood. If the technology is available, take a drone video of the property to help potential buyers assimilate to what life would be like if they lived there.

 

Go Pro

If you feel that you have tried everything you can think of and are taking the best photos possible, but you still aren’t seeing the results you were hoping for, consider hiring a professional photographer. Professionals are trained to understand what makes a good photo and can work their magic on your listing.

 

Talk the Talk

Regular listing captions that simply describe the number of bedrooms and bathrooms within the home aren’t always enough to sell online viewers anymore. Get creative and talk about the interesting and unique elements in the home. Is there an abundance of natural lighting? Tell them! Does the house boast art-deco architecture? That’ll definitely appeal to people. A home is more than just square footage and potential buyers want to know that their future house is one of a kind, just like them.

November Item of Value

This month’s item of value focuses on preparing your home for winter. This would be a great article to share with any homeowner as we enter the winter season. Share, email, or mail this to your sphere and remind them that you are here for any questions they may have.

Click the links below to access the corresponding items:November 2018 IOV.jpg

PDF Version: If you have issues viewing the flyer, save it to your computer first.  This can be printed and then mailed with your business card.

JPG Version: – You could use this graphic by saving it to your phone and uploading directly to Instagram and other social media sites.

Click here to easily share this as a blog article on your social media sites (Facebook, Twitter, etc.). You’ll be redirected to AskHomesale.com where you can simply scroll to the bottom of the article and select the social network you want to share it to.

To access an Ecard template for the Item of Value, go to Marketing Resource Center and search November 2018 Item of Value.

New Facebook Anti-Discrimination Rules

Facebook_1078357268.jpg

A few months ago, Facebook was hit with a lawsuit by the department of Housing and Urban Development (HUD) that claimed Facebook was engaging in housing discrimination. According to the suit, HUD accused Facebook of allowing landlords, home sellers and agents to set parameters on ads that limited which prospective buyers could view it based on race, religion, sex and disability, to name a few.

Some of these allowances included blocking ads to users based on their interests in certain topics such as “child care” or “mobility scooters.” Others gave the advertiser the ability to block ads by specific zip code.

In response to this accusation, Facebook has changed their rules for ads related to real estate. Now, advertisers can no longer set these kinds of parameters and discriminate against any person based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

 

What does this mean for you?

As a Homesale Realty agent, these new rules just mean that the more general your audience, the better. When setting the target audience for your ads, choose both men and women and select as wide of a geographical range as possible. Counties tend to work very well for the geographical parameter.

If, for some reason, Facebook thinks you have set a parameter that violates these new rules, they will flag your ad and send you a notification that it has been denied. From here, you can adjust the parameters and resubmit or send the ad for a manual review if you believe it has been flagged in error.

 

For more information about these new rules, check out Facebook’s advertising policies here.